COHORT 1 • STARTS THURSDAY MAY 21, 2026 • LIMITED TO 12 OPERATORS
The Fresh Coat Operator Advantage™
A focused 20-week group coaching program for Fresh Coat Franchisees who want to go deeper on gross margin, subcontractor economics, and operational systems. Weekly live Zoom. Peer Mastermind of 12. Implementation Playbooks delivered every week.
Thursdays, 11am EST • Starts May 21, 2026 • 30 Day Guarantee • Limited to 12 Operators
40% Gross Profit Doesn't Leave Much For You
Almost every operator eventually arrives at this realization and starts asking themselves the same questions....
Why is my realized gross margin 8 points below what I bid?
Where is the leak actually happening? Materials, labor, callbacks, overhead?
My subs were great last quarter. Why are they costing me 52% on labor this quarter?
What would it actually take to hit 50% gross margin consistently?
Can I hit 50% Gross Margin without negative impact on sales or subcontractor relationships?
In the real world, owning a business that pays you what you're worth requires your Gross Margin to be 50% and not leak like a rusty bucket once the job starts. We show you how to get there and stay there, month in and month out.
32% → 47%
Mike helped one Fresh Coat franchisee go from 32% to 47% sustained
Gross Margin in under a year.
Same brand. Same territory. Same painters. Different operational discipline.
What's inside the Fresh Coat Operator Advantage™
Weekly live Zoom sessions • Thursdays, 11am EST, 60 minutes, starts May 21, runs through early October
Implementation playbooks • Every session ships with a take-action document, templates, worksheets, checklists, time saving GPTs and numbers to hit
Peer Mastermind of 12 • Other Fresh Coat Operators working through the same material is the place where long-term value compounds
SmartQuote leverage • Insights, hacks, and defaults that get more margin out of the quoting tool you already use
Marketing partner accountability • Whether you use Painter Marketing Pros or a different vendor, we tighten the framework for evaluating performance, pushing back when ROI slips, and renegotiating without torching the relationship
Implementation of the Fresh Coat Chart of Accounts will enhance financial clarity and make your P&L the speedometer of your business
Vendor Partner leverage frameworks that reduce operational friction and add real world dollars to your bottom line
Proven Relationship Management Strategies for Google Reviews and so much more!
Cohort 1 Special Pricing Now in Effect
About Mike
Mike's passion is guiding clients through the work of building businesses that make their lives better, not just bigger or louder. Every interaction focuses on increased profit and less owner dependence so the business serves the owner, not the other way around.
He is a professional business coach with decades of entrepreneurial and coaching experience and was certified by Business Maps Coaching, the coaching arm of billionaire business and coaching legend Gary Keller. Mike successfully coaches across multiple industry sectors that include home services, manufacturing, sales, food service, e-commerce, real estate, and law. Most importantly, he has coached to the Fresh Coat model for more than a year with undeniable results.
$395 Per Month for 20 Weeks with a No Risk Guarantee
Total Program Length is 20 Weeks • Investment of $395/mo • 30 Day Love It or Leave It Guarantee
Program Investment is $395 Per Month, autobilled monthly. If after 30 days, you have attended the calls, implemented the strategies and you don't feel like your business has benefitted, let me know. You will have no further obligation and we can part as friends.
Frequently Asked Questions
Q: Is this a Fresh Coat Corporate Program?
A: No. This is an independent specialist coaching program built specifically for Fresh Coat operators. It complements the coaching and resources you already have through Fresh Coat corporate. It's not a replacement and is not affiliated with Fresh Coat corporate.
Q: What if my schedule conflicts with Thursday 11am EST?
A: Sessions are recorded and posted within 24 hours. If you are unable to attend a session you can watch the recording, review the playbook, and bring questions to the weekly open coaching call. Attendance is mandatory to execute the Love It or Leave It Guarantee. We urge you to time block your calendar so you do not miss a session.
Q: Do I need bookkeeping experience?
A: No. The program teaches you what to look for and how to read your own numbers. You'll come out of it understanding your business's financial health better and how to use that information proactively to make better business decisions.
Q: How is this different from Profitable Painter, Painter Marketing Pros, or other painting-industry consultants?
A: This program is specifically built for Fresh Coat franchisees. It uses Fresh Coat's systems (SmartQuote, Chart of Accounts, FC Drips, etc.) directly, and it's run by a coach who has worked closely with the Fresh Coat ecosystem. Other consultants are excellent generalists; this is a specialist program.
Q: Will this conflict with my current Fresh Coat coach?
A: The program is intentionally narrow and is designed to support and augment your current Fresh Coat Coaching. It goes narrow and deep on operator-level mechanics: gross margin, subcontractor economics, bid-versus-realized analysis, SmartQuote leverage, Chart of Accounts discipline, review generation, and similar topics. Your Fresh Coat Coach handles revenue, leads, and closing; this program handles the operating system underneath to support your Growth, Financials, Leadership, Strategic Planning, and Team Hiring & Development.
Q: What if the cohort fills before I sign up?
A: Cohort 1 is capped at 12. Once it's full, enrollment closes for this round. Cohort 2 will open after Cohort 1 completes (October 2026 at earliest). The waitlist for Cohort 2 will open at that point.
